About us

Distribution. Innovation. Technology.

Why we started.

From 0 to 1.

The history of the optical industry pre-dates most of those who are participating in it today. Thanks to the early pioneers of the optical world, we have a thriving industry at the expense of distribution inefficiency and legacy technology. We are improving that.

How we are doing it.

A new world.

We are leveraging state-of-the-art technology to improve legacy purchasing and distribution practices across the optical industry, worldwide. By building the next-generation vendor-buyer platform, industry participants can reach and procure products/services all-in-one place, anytime, anywhere.

Smiles served daily.


At Optical Brands, we put customer satisfaction at the heart of everything. Our vendors, buyers and partners love us. We love them back. Our relentless focus on the best experience ensures that every interaction with our company is with a smile. No exceptions. Guaranteed.

Hector R. Barrera

With over 10 years in the wholesale optical industry

Bjorn Gunnarson

Head of Design
"Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends work with you."

Charlotte Banks

Research & Development
"You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer focus can’t be copied."

Sam Gallagher

Customer Support
"Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves."
Optical Brands delivers. – my order was delivered within 24 hours and the thought and care they put into their products really stands out. Plus, their support is just awesome!
Sean Walsh
London, UK
Service and support is second to none. When we need frames and lenses, Optical Brands has it. No other company in the optical industry can provide the depth of products selection.
Astrid Sorensen
Oslo, Norway